WNBA x Supreme New York
Built Different
The WNBA had momentum, but needed a way into the cultural conversation. So ahead of the 2024 season, we partnered with Supreme New York to host the Built Different All-Star Streetball Game at Rucker Park in New York City.
Teaser CampaignAthlete-specific wildposting took over all 5 boroughs of New York City in the month leading up to the game. QR codes on each poster took users to a locked landing page featuring a countdown to the game.
The Court The moment the countdown ended, the location of the game was released to the public: Greg Marius Court in Harlem’s Rucker Park.
MerchandiseLimited edition merchandise was available at the event for the first 150 patrons.
Web ExtensionA few units were then available online, but only if you could answer some WNBA trivia.
MADE AT
VCU Brandcenter
MADE IN
2024
ROLE
Art Director + Designer