JetBlue
To highlight the 2 extra inches of legroom the new JetBlue A321 offers over its competitors, we made a campaign for legs.
Celebrity Spokesperson
Heidi Klum, who has a $2 million insurance policy on her legs, was our celeb spokesperson. We teased her involvement on social.
Heidi Klum, who has a $2 million insurance policy on her legs, was our celeb spokesperson. We teased her involvement on social.
Airport Experience
The Leg Room was an exclusive in-airport experience for JetBlue flyers, offering leg massages, recliners, and refreshments in major airports.
The Leg Room was an exclusive in-airport experience for JetBlue flyers, offering leg massages, recliners, and refreshments in major airports.
AWAY Partnership
A carry-on that carries you.
A carry-on that carries you.
MADE AT
VCU Brandcenter
VCU Brandcenter
CREDITS (A-Z)
Cat Clark
Bryce Randall
Cameron Norman
Bryce Randall
Cameron Norman