JetBlue
We Stand With Legs
To highlight the 2 extra inches of legroom the new JetBlue A321 offers over its competitors, we made a campaign for legs.
Celebrity SpokespersonHeidi Klum, who has a $2 million insurance policy on her legs, was our celeb spokesperson. We teased her involvement on social.
Airport ExperienceThe Leg Room was an exclusive in-airport experience for JetBlue flyers, offering leg massages, recliners, and refreshments in major airports.
PartnershipA carry on that carries you. In partnership with Away.
MADE AT
VCU Brandcenter
MADE IN
2024
ROLE
Art Director + Designer