JetBlue
We Stand With Legs
To highlight the 2 extra inches of legroom the new JetBlue A321 offers over its competitors, we made a campaign for legs.
Celebrity SpokespersonHeidi Klum, who has a $2 million insurance policy on her legs, was our celeb spokesperson. We teased her involvement on social.
Airport ExperienceThe Leg Room was an exclusive in-airport experience for JetBlue flyers, offering leg massages, recliners, and refreshments in major airports.
PartnershipA carry on that carries you. In partnership with Away.
MADE AT
VCU Brandcenter