WNBA x Supreme New York
Built Different
The WNBA has momentum, but needs a way into the cultural conversation. So ahead of the 2024 season, we’re partnering with Supreme New York to host the Built Different All-Star Streetball Game at Rucker Park in New York City.
Guerrilla Campaign
Wildposting and branded backboards across all 5 boroughs of New York City tease the all-star game. A QR code on posters takes viewers to a locked countdown page.
![](https://freight.cargo.site/t/original/i/931e8495e651d93ebef956f804c060515739f142d71bf1cc52ad58d5af2bb98b/WP-FINAL-2.jpg)
![](https://freight.cargo.site/t/original/i/e4da5ff131a17e13960f6f90bc59079e306fa79d305534a5ed995286cf3852d1/WP-FINAL-1.png)
![](https://freight.cargo.site/t/original/i/76ca769e566cc4bdfe79ef29dd7b1415e002cf58e804125cddeb4a2f715c41d8/AJA.png)
![](https://freight.cargo.site/t/original/i/6bc45994980fcc6bf27c86452f36fc7cfe641f1438fc5b4e529960a3b2bec662/FINALAB.png)
![](https://freight.cargo.site/t/original/i/28343ba5b9e7339048aa0465759f2e415b4e749c9b9855016ff98a346d026779/STEW.png)
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PR + Social Conversation
The Reveal
The day of the Built Different All-Star Game, the locked countdown page will unlock to reveal the location of the event: Holcombe Rucker Park in Harlem - the epicenter of street basketball in the United States.
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![](https://freight.cargo.site/t/original/i/01c0647ded84d3381cf5c59546f155a741b78683fd5c5163580ad9bc6db4c537/backboard.jpg)
PR + Social Conversation
![](https://freight.cargo.site/t/original/i/7e62e5e157b23036eef23935c3bbc234474000b02da761b7b05084119e651b37/pr-outlines.png)
The day of the Built Different All-Star Game, the locked countdown page will unlock to reveal the location of the event: Holcombe Rucker Park in Harlem - the epicenter of street basketball in the United States.
![](https://freight.cargo.site/t/original/i/5835dbc4a8895b1664b6f9e84cd33b54e56b18cf95180efac44d68f9dc52bcf6/GIF.gif)
The Court
We’ll wrap the center court at Rucker Park in WNBA x Supreme branding.
![](https://freight.cargo.site/t/original/i/e74033be6dcd6072925e82debad7f832101a2b409d81814e1e89c3df85ddda79/court.png)
Event Merchandise
At the game, we’ll sell a limited edition Supreme x WNBA t-shirt and baseball hat.
At the game, we’ll sell a limited edition Supreme x WNBA t-shirt and baseball hat.
![](https://freight.cargo.site/t/original/i/560956fe779e3bf857e32026bc45628b70a54549d46b267725aec1cbc4c0b620/WNBA_Supreme_Thumbnail.jpg)
![](https://freight.cargo.site/t/original/i/593ce1155c5e8b728c4509087dfd2cd0f42f50cc9f80b24b613c6884a582ce84/HAT.jpg)
On opening weekend for the WNBA, we’ll sell the event merchandise online, but to access, users will first have to answer WNBA trivia.
![](https://freight.cargo.site/t/original/i/f116e46580002299c69fdc3bd0f028f8a8e6747d0d81977d6f4fca5428488b26/shop.gif)