WNBA x Supreme New York
Built Different
The WNBA has momentum, but needs a way into the cultural conversation. So ahead of the 2024 season, we’re partnering with Supreme New York to host the Built Different All-Star Streetball Game at Rucker Park in New York City.
Guerrilla Campaign
Wildposting and branded backboards across all 5 boroughs of New York City tease the all-star game. A QR code on posters takes viewers to a locked countdown page.
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PR + Social Conversation
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The Reveal
The day of the Built Different All-Star Game, the locked countdown page will unlock to reveal the location of the event: Holcombe Rucker Park in Harlem - the epicenter of street basketball in the United States.
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PR + Social Conversation
The Reveal The day of the Built Different All-Star Game, the locked countdown page will unlock to reveal the location of the event: Holcombe Rucker Park in Harlem - the epicenter of street basketball in the United States.
The Court
We’ll wrap the center court at Rucker Park in WNBA x Supreme branding.
Event Merchandise
At the game, we’ll sell a limited edition Supreme x WNBA t-shirt and baseball hat.
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At the game, we’ll sell a limited edition Supreme x WNBA t-shirt and baseball hat.
On opening weekend for the WNBA, we’ll sell the event merchandise online, but to access, users will first have to answer WNBA trivia.
