WNBA x Supreme New York
Built Different
The WNBA has momentum, but needs a way into the cultural conversation. So ahead of the 2024 season, we’re partnering with Supreme New York to host the Built Different All-Star Streetball Game at Rucker Park in New York City.
Guerrilla Campaign
Wildposting and branded backboards across all 5 boroughs of New York City tease the all-star game. A QR code on posters takes viewers to a locked countdown page.
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PR + Social Conversation
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The Reveal
The day of the Built Different All-Star Game, the locked countdown page will unlock to reveal the location of the event: Holcombe Rucker Park in Harlem - the epicenter of street basketball in the United States.
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PR + Social Conversation
The Reveal The day of the Built Different All-Star Game, the locked countdown page will unlock to reveal the location of the event: Holcombe Rucker Park in Harlem - the epicenter of street basketball in the United States.
The Court
We’ll wrap the center court at Rucker Park in WNBA x Supreme branding.
Event Merchandise
At the game, we’ll sell a limited edition Supreme x WNBA t-shirt and baseball hat.
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At the game, we’ll sell a limited edition Supreme x WNBA t-shirt and baseball hat.
On opening weekend for the WNBA, we’ll sell the event merchandise online, but to access, users will first have to answer WNBA trivia.
Made at VCU Brandcenter with Shanice Aga, Taylor Bendus, Anari Fleming, Max Warren and Amber Bills