Vans
No Comply Project
To show the skateboarding community that Vans still has their back, we’ll seek out skaters that have been fined for skating in public, cover the cost of their tickets, and celebrate them as heroes of the Vans brand.
Awareness
To get the word out about the project, we’ll pop up on social and in popular skate cities across the country, dropping stickers with QR codes and messaging that directs skaters to the project’s microsite.
Microsite Walkthrough
On the project’s microsite, users are asked to input their name, location, citation number and contact information.
Campaign
We’ll sponsor some of these skaters, building a new pro team of individuals on the frontline fighting for the sport. Members of Team No Comply will then be spotlighted across Vans’ media channels.
Why “No Comply”?
No Comply is a skate trick devised in the 1980s by John Lucero. It was one of the first tricks where the skater’s foot interacted with not just the board but the pavement, changing the relationship between skaters and the urban landscape. This project is an ode to the defiant nature of this trick and its name.
Credits (A-Z): Cat Clark