JetBlue A321
We Stand With Legs
To highlight the 2 extra inches of legroom the JetBlue A321 offers over its competitors, we made a campaign for legs.
Celebrity Spokesperson
To get attention for our campaign, we’ll enlist the help of a celebrity who puts her legs first (and has a $2 million insurance policy on them) - Heidi Klum. We’ll tease her involvement in the campaign on social.
Airport Experience
In major JetBlue hubs we’ll create an exclusive experience for JetBlue A321 passengers: The Leg Room, offering leg massages, recliners, and refreshments.
Scanning your boarding pass to enter The Leg Room unlocks a message from our spokesperson, Heidi Klum.
In-Flight Experience
All A321 passengers will be treated to an in-flight First Class Legs Package, complete with compression socks, lotion, and a even a razor.
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Post-Flight Experience
Post-Flight Experience
A321 passengers will be greeted by an exclusive Uber Comfort offer after deplaning.
Product Innovation
JetBlue and Away will team up to create the Scootcase, a rideable suitcase for adults that ensures door to door leg comfort.
Made at VCU Brandcenter with Bryce Randall and Cameron Norman