JetBlue A321
We Stand With Legs
To highlight the 2 extra inches of legroom the JetBlue A321 offers over its competitors, we made a campaign for legs.
![](https://freight.cargo.site/t/original/i/b0f7f2a0202795d13fe1d337dd1a22f60c1fdd1f4837655db2d99fbfbb769cd8/JB-OOH-1.png)
![](https://freight.cargo.site/t/original/i/fbe856eb7d4b0f014b1725c0dcb066645ce4a6a9221300622b58b96262afe377/JB-OOH-2.jpg)
![](https://freight.cargo.site/t/original/i/c27533cf2a54bb8c10d01dad6d413eaea1c347688551649e15450b6fc7dbed9a/3.jpg)
Celebrity Spokesperson
To get attention for our campaign, we’ll enlist the help of a celebrity who puts her legs first (and has a $2 million insurance policy on them) - Heidi Klum. We’ll tease her involvement in the campaign on social.
![](https://freight.cargo.site/t/original/i/d45c4e311ba761219b7941fcab3b6f0838a795891ec34ea94d3f94faa22dba09/CELEBENDORSEMENT.png)
Airport Experience
In major JetBlue hubs we’ll create an exclusive experience for JetBlue A321 passengers: The Leg Room, offering leg massages, recliners, and refreshments.
![](https://freight.cargo.site/t/original/i/90eacb3737f65181c1f1a3b22bee7f0f13935d0a5d5b3f810b5717974bada7e9/watchfinaljb.jpg)
![](https://freight.cargo.site/t/original/i/0108416e2ce589578c1d6ae3d5402131d04b2731ace6f13879b23703b1fd8fc9/coasterfinal.jpg)
Scanning your boarding pass to enter The Leg Room unlocks a message from our spokesperson, Heidi Klum.
In-Flight Experience
All A321 passengers will be treated to an in-flight First Class Legs Package, complete with compression socks, lotion, and a even a razor.
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Post-Flight Experience
![](https://freight.cargo.site/t/original/i/11ecffd38ed4ab6c67dfba600506fc0e1c304e50b93d1f664f75fed1bd1aa7b5/Final-legpackage.png)
Post-Flight Experience
A321 passengers will be greeted by an exclusive Uber Comfort offer after deplaning.
![](https://freight.cargo.site/t/original/i/64ee99d7b6996fb348c924b19d9ae3a8f190d71cf5dd22ae00866db7749126ed/okuber.jpg)
Product Innovation
JetBlue and Away will team up to create the Scootcase, a rideable suitcase for adults that ensures door to door leg comfort.
![](https://freight.cargo.site/t/original/i/2ecac3658122d0296faae5f8d9e8f84b48efc290a62b0c10cc73c8693f8eb38b/FINALSCOOT.png)