© 2025

JetBlue A321
We Stand With Legs

To highlight the 2 extra inches of legroom the JetBlue A321 offers over its competitors, we made a campaign for legs.




Celebrity Spokesperson
Heidi Klum, who has has a $2 million insurance policy on her legs, was our celeb spokesperson. We teased her involvement on social.



Airport Experience
The Leg Room was an exclusive in-airport experience for JetBlue flyers, offering leg massages, recliners, and refreshments in major airports.



AWAY Partnership 

A carry-on that carries you.